We prepare CEOs to manage the media under high pressure.
Watch Peter Ridsdale handle a very aggressive Press conference at Cardiff City.
Peter elected to address the media in reaction to commercial developments at the club. He controlled the agenda, had mastery of all the facts and contained a situation in which a partially informed media, up to that point, wrongly believed gave them the right to go onto the offensive.
This clip demonstrates the use of the techniques which give fair media access whilst carefully containing strong emotions on both sides of the media briefing.
email introduction@fearlessconsulting.co.uk to learn more about our media skills programme.