Peter Ridsdale - handling hostile media.

22/03/2011 by admin.

Peter Ridsdale has been typecast by the media as a pantomime villain dubbed “the man who destroyed Leeds United.”

The facts do not bear this claim up but nonetheless Peter has endured a campaign of systematic vilification compounded by unpoliced blogs and forums.

Peter shares his experience with business leaders taking tough decisions which can be easily distorted by the press. He delivers lessons on remaining motivated, issues of trust in press briefings and protecting reputation.

Prior to Leeds he was MD of Top Man and CEO of QVC Home Shopping Channel.

Peter was a Director of Leeds United from 1987 until 1997 and was Chairman from 1997 to 2003. Leeds United’s well publicised financial troubles came to their peak when Leeds were relegated from the Premier League in 2004 which was 15 months after he stepped down as Chairman.

During his Chairmanship Leeds United were never outside the top 5 of the Premier League and they reached the Semi-Finals of the UEFA Cup in 1999 and the Semi-Finals of the Champions League in 2000. He went on to lead Cardiff City to an FA Cup Final and a Championship Play Off Final.

Peter was one of the first high profile figures to face an orchestrated online assault on his reputation and has learned more than most about how to handle a hostile media both in the Press, TV, Radio and on the internet.

If your decisions attract media attention then Peter has valuable lessons for you.

email introduction@fearlessconsulting.co.uk to book Peter as a platform speaker.

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